04-06 FEBRUARY 2019 Riyadh Convention & Exhibition Center, KSA
Join other international companies and sell your franchise at the
largest and fastest growing market in the Middle East and GCC


Saudi Franchise Expo is the First International Franchise exhibition with great importance in Saudi Arabia and the Biggest Exhibition in the GCC’s which offers a great business platform for international, regional and local brands seeking growth in the Saudi Market.

Entrepreneurs and aspiring business owners will have the opportunity to engage with exhibiting franchisors, displaying a wide range of products, services and franchise concepts. This show covers the fastest growing international franchises and business opportunities in different industries and at a variety of investment levels. Saudi Franchise Expo also offers educational programs and seminars aimed at newcomers to franchising, covering topics such as franchise laws, business ownership and more.

Saudi Franchise Expo will be held from 04 - 06 February 2019 in Riyadh, Saudi Arabia at the Riyadh International Convention & Exhibition Center.

About Sunaidi Expo

Saudi Franchise Expo is organized by Sunaidi Expo and Conferences, organizer of leading trade shows in the Food & beverage, Décor & furniture, Health & Beauty, and Jewellery & Watch industries in Saudi Arabia.

Sunaidi Expo have more than 20 years of experience in event organizing. Today, Sunaidi Expo & Conferences is the Kingdom's well-established and leading event organizer, which continues to deliver a high standard of quality and value for money for its clients.

SFE 2018 Figures

Gross Space
Workshops Attendees
Signed Agreements


Saudi Franchise Expo is the perfect platform to find the right people who will expand the growth of your business. This show can be your first step in entering the dynamic Saudi business market. Join other international companies and sell your franchise at the largest and fastest growing market in the Middle East and GCC.

Increase Brand Awareness.

Introduce your products and services through our extensive marketing campaign including print and digital marketing, media and press publicity, effective sponsorship opportunities and more. Benefit from our thorough support pre-show, onsite, and post-show.

Generate New Leads

A highly targeted and segmented campaign means that qualified prospects will visit the show. Meet and engage with thousands of potential new franchisees, master franchisees, single unit or multi-unit buyers.

Connect with Qualified Prospects

Direct business interaction with your prospects is the right opportunity to sell your franchise. Arrange face-to-face appointments through our Business Matchmaking Program and fast-track your sales process.

Exhibitor Zone

Why Visit

Dreaming of running your own business?

Make it a reality at Saudi Franchise Expo

Saudi Franchise Expo is the top destination for entrepreneurs and future business owners from across the Middle East. With hundreds of sure moneymaking businesses and successful business models all under one roof, this show is the place to start your success in franchising.

  • Discover proven franchise opportunities in every industry and at every investment level
  • Network and connect with international and local professionals in the franchising industry
  • Arrange face-to-face appointments with representatives and owners of the best franchises
  • Receive expert advice on how to find the business that is right for you
  • View products and experience services firsthand to help you choose a franchise that guarantees the most rewarding investment return

About the Market

Saudi Arabia has the largest population in the GCC region and counts 29 million residents with an annual population growth rate of 3.3%. Over 50% of the population is under 25 years old. The young and highly educated population in Saudi Arabia are highly susceptible to Western trends and entrepreneurship / self-employment.

With the government encouraging foreign direct investments and promoting the growth of SMEs, the Saudi's franchising market is becoming one of the fast growing non-oil sectors in the country.

  • Saudi Arabia’s GDP (Purchasing Power Parity) is $921.7 billion and is growing at a real rate of 6.8% with an inflation rate of 4%.
  • Saudi Arabia ranked 82 out of 189 countries in the World Bank Group’s Ease of Doing Business Ranking 2016 Report.

Sources: International Franchise Association (

World Bank Group (

What is franchising?

“Business format franchising” is a type of commercial relationship based on a contractual agreement between two independent business parties, the franchisor (the seller of the business proposition) and the franchisee (the buyer of the business proposition), in which the franchisor grants the franchisee, for the term of the contract, the right to buy and operate the franchisor’s branded and formatted business system for a fee and according to the prescribed rules and procedures developed for the system by the franchisor.

Entrepreneurship in Saudi Arabia

  • A survey by and YouGov revealed that 67% of residents in Saudi Arabia “would like to be entrepreneurs”.
  • Majority of both private and public sector employees (62%) are currently thinking to start their own business.

Source: Entrepreneurship in the MENA (2015)

Saudi Franchise Market

  • The Saudi franchise market is estimated to have a value of $1 billion or SAR 3.75 billion and is expected to grow at an annual rate of 10-12%.
  • The value of paid fees and royalties is more than SAR 1.2 billion ($323 million).
  • Saudi Arabia currently hosts more than 300 foreign companies operating in the country.

Sources: Saudi Arabia Investment and Business Guide Volume 1 Strategic and Practical Information by IBP Inc. (2015) | Franchise Law Review by Dentons (2014)

Partners & Sponsors

Strategic partners

Platinum Sponsor

Strategic Media Partner

Media Partners

  • Radio Sponsor


  • Official Contractor

  • Official Logistic Partner

Contact Us

If you would like to contact a member of the management team for Saudi Franchise Expo, please use the contact details provided below.

Organised by
Ahmed Alrefai
Show Director
Sunaidi Expo & Conference
P.O Box: 6762, Jeddah 21452, K.S.A