Saudi Franchise Expo
International, regional and local brands on one platform — the gateway between global franchises and the Saudi market.
The exhibition transforms the objectives of Saudi Vision 2030 into tangible business opportunities by empowering entrepreneurs, attracting investment, supporting the growth of small and medium-sized enterprises, strengthening global partnerships, and expanding the presence of Saudi brands locally and internationally.
About the expo
Know more
Sunaidi Expo & Conferences is a Saudi company specializing in the organization and management of exhibitions, conferences, and events. It delivers professional experiences that bring brands, investors, and entrepreneurs together under one roof, helping build effective partnerships and create new opportunities for growth and expansion.
Three days. Three ways in.
179 international, regional and local brands across 7,000 m² — meet them all under one roof.
Business matchmaking
Pre-scheduled meetings that pair brands with qualified investors — 465+ agreements signed to date.
Book meetingsWorkshops
Workshops and panel discussions on franchising, financing, and operations, led by experts with first-hand experience in the field.
Register your interestWhy exhibit
Invest
Invest in the largest and fastest-growing market in the GCC and Middle East.
Participate
Take part in the largest international franchise expo in Saudi Arabia.
Engage
Engage with thousands of potential investors and franchisees.
Meet
Meet franchise and financial experts and consultants.
Discover
Discover opportunities in industries you might not have considered.
Introduce
Introduce your brand through our extensive marketing campaign.
Why visit
Dreaming of running your own business? Make it a reality — hundreds of proven business models under one roof.
Discover
Proven franchise opportunities in every industry and at every investment level.
Network
Connect with international and local professionals across the franchising industry.
Meet
Arrange face-to-face appointments with owners of the best franchise brands.
Get advice
Receive expert advice on finding the business that is right for you.
Experience
View products and try services firsthand before you invest.
Visitor profile
Business Matchmaking Program
The program connects trade visitors and investors with exhibitors. Business owners can pre-schedule meetings before the show — so you get maximum exposure and use your time on the floor efficiently.
Pre-schedule meetings with exhibitors to manage your time efficiently.
Maximise your networking opportunities across the floor.
A personal concierge assists you throughout the show.
The 2025 editions, in numbers
Latest from the franchise market
All news
“First of all, I would like to thank the organizing company of Saudi Franchise expo. It was a great chance to have participated in the event, as I believe it is a great chance for all exhibiting companies offering franchise.”
Contact
Know moreTwo cities. One gateway.
Be on the floor.
Exhibit your brand or register to visit — Jeddah in November, Riyadh in January.